This is the parent page for all of my MasterClass work. I manage front-end engineering for Lifecycle Marketing - the template and automation infrastructure behind class launches, newsletters, promos and evergreen workflows in Iterable, the data architecture that makes personalization possible across Segment and the warehouse, and since 2025 the AI tooling the team now uses to produce emails at all.
Behind the passphrase: thirteen case studies grouped by what they're actually about, a five-year timeline, the ledger of work that never warranted its own write-up, how the team is enabled to ship without me, and an honest note about where the impact numbers come from.
It covers internal architecture, tooling and numbers, so the full write-ups are shared on request rather than published openly. Email me and I’ll send the passphrase - usually the same day.
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One passphrase unlocks this page and every study inside it.