Vlad
Bubenko

I'm a design engineer and MarTech lead. At MasterClass I manage front-end engineering for Lifecycle Marketing - I own Iterable end to end, run the front-end pod that builds on it, and architect the integrations and data pipelines across Segment, Salesforce, and the warehouse that make personalized lifecycle engagement possible for 10M+ learners.

The work I'm proudest of right now is the AI layer on top of it. I built a Claude-based email-builder agent that reads Figma designs over MCP, maps them to our Iterable component library, and produces production-ready templates without a developer in the loop - then packaged it so the rest of the team could run it without touching a terminal. Alongside it: LLM-assisted copy generation, model-driven segmentation, and automated QA that catches broken campaigns before subscribers ever see them.

Alongside that I consult for life sciences agencies - building Waterhouse Brands' site and ALI, the internal agent that turns their house voice into an enforceable ruleset, and MitoPop's site plus the agentic workflows that automate the repetitive half of their client web delivery, and A3Access's brand and site alongside advisory on where LLMs belong in their drug valuation model.

Before MasterClass I led brand and web projects at Frey Design Group across commercial real estate, healthcare technology and medtech - Janus Health, Digital Diagnostics, Reliance Orthodontic, CenterPoint Properties and PS Business Parks among them - plus a touchscreen leasing tool for a JLL development, and a rebrand for a 100-year-old family-owned bank. Tight timelines, always chasing the detail that makes an interface feel trustworthy rather than merely functional.

From 2022 to 2024 I volunteered with Help Razom, building the site and running the campaigns behind 270+ tons of humanitarian and medical relief shipped to Ukraine. It remains the work I'm proudest of.

Closer to home, I rebuilt and migrated Sunset Media Wave - a youth arts collective in the Outer Sunset - off an abandoned WordPress theme, moving 1,570 student posts and 7,738 media files without breaking a link. Pro bono, like it should have been.

Outside of work I'm a triathlete and competitive swimmer. Mornings usually start in the water at Aquatic Park or on the trails through Marin Headlands.