IDS Real Estate Group needed brand support and a new property website to sit inside a portfolio valued at more than $5 billion and spanning roughly 32 million square feet - 4000 Ruffin Road, a single property that still had to carry the weight of that scale in how it presented itself online.
I led website development for the property, working from IDS's existing brand system rather than starting from scratch, with security hardening, SEO, and page-speed optimization built in from the first commit rather than patched on after launch.
The site shipped within scope and on IDS's brand standards, giving 4000 Ruffin Road a digital presence that matched the seriousness of the portfolio it belongs to.