MarTech Engineering / Admissions Funnel

Executive
Launch

MasterClass 2026 Role: Manager, Front-End Engineering masterclass.com/executive ↗
9 Automated journeys live at launch
6 Weeks from kickoff to a fixed launch date
+34% Application completion vs. holdout
Preview

MasterClass Executive is a selective, cohort-based business school experience built with Chicago Booth and with collaboration from OpenAI. You apply, complete a screener and a skills challenge, and wait on an admissions decision. Nothing in a lifecycle program built for a streaming subscription survives contact with that funnel.

The full study covers the data contract that let engineering and lifecycle build in parallel, the new admissions event schema, why cohort dates had to live in a catalog instead of in copy, how an admissions decision gets sent exactly once, and what the results honestly do and don’t prove.

Protected case study

The rest of this one is private.

My MasterClass work covers internal architecture, tooling and numbers, so the full write-up is shared on request rather than published openly. Email me and I’ll send the passphrase - usually the same day.

No passphrase?
Request access →

One passphrase unlocks every MasterClass study on this site.