Most “AI in marketing” pitches point the model at the part of the job people enjoy - the idea, the headline, the creative - and leave the tedium untouched. That gets the trade backwards.
The full study covers the three AI stages running in production - scoring, content generation and automated QA - the internal agents built alongside them, and the eval and holdout discipline that keeps any of it trustworthy.
My MasterClass work covers internal architecture, tooling and numbers, so the full write-up is shared on request rather than published openly. Email me and I’ll send the passphrase - usually the same day.
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